How to market on YouTube

If you’re anything like me, you have interests outside of work, at least one would hope. One way I like to pass time is by watching YouTube. I follow a number of different channels, but the majority of them fall into either Apple, tech, engineering, and explainer videos.

One channel I follow is called JerryRigEverything. He got his start doing mostly tech and iPhone repair and unboxing videos, but I recently saw a video that fell right into my professional interests.

It’s no secret that heat pumps are having a moment right now. With the IRA being rolled out and more awareness into the electrification of homes, you’re more likely to see heat pumps in the news. In one of his latest videos, Zack actually goes over the replacement of his existing furnace and replaces it with a Daikin heat pump.

This is wild to me. I’m seeing more and more efforts from HVAC manufacturers and they are trying different ways to market and reach customers. One marketing channel that I think is vastly underutilized is YouTube. Vy some measures, YouTube is the most popular streaming service in the United States, even more popular than Netflix. That means a ton of eyeballs are watching YouTube at any given moment. And depending on the channel and channel’s content, it’s a great opportunity for businesses to reach customers.

Here are some examples of manufacturers working with content creators to spread awareness of their products and their brands. It’s one of the reasons why I started a professional YouTube channe:l to help market and educate my customers on heat pumps, VRF, and our other products. Please like and subscribe 😉

If you watch one thing

Technology Connections is another great channel. In this video, he shows why it’s important to properly calculate the load of your home so you can choose the right sized heat pump. He also demonstrates that HEAT PUMPS WILL WORK IN COLD WEATHER!

I will shout this from the rooftops until this myth is dispelled.

Links

Three Reasons Why Building Owners Should Use VRF – This post got some good traction on LinkedIn so I decided to give it a permanent home on my site.

What Would Happen if Every American Got a Heat Pump – I always get pumped up when I see an article on heat pumps in a major mainstream newspaper or magazine. Wired put out a piece posing the question, “What would happen if every American got a heat pump?”

It’s not a matter of if heat pumps will replace gas furnaces in American homes en masse, but how quickly they’ll do so.

New 2024 Stove Efficiency Standards: What They Mean for You – New efficiency standards were released by the federal government. Regarding electric stoves, they are required to be 30% more efficient than current models.