Matt Ferrell runs a great engineering focused YouTube channel called Undecided. He recently covered a uniquely designed window heat pump.
Well, there’s a new type of heat pump hitting the market that’s a little more accessible: easy to install heat pumps that sit on your window just like an AC unit. It seems so obvious when you look at it that I can’t help but wonder…why didn’t we do this earlier? And how well do they actually work and at what cost?
For markets such as New York or other applications where a centralized system or split system isn’t feasible, a window unit makes sense.
If you’re anything like me, you have interests outside of work, at least one would hope. One way I like to pass time is by watching YouTube. I follow a number of different channels, but the majority of them fall into either Apple, tech, engineering, and explainer videos.
One channel I follow is called JerryRigEverything. He got his start doing mostly tech and iPhone repair and unboxing videos, but I recently saw a video that fell right into my professional interests.
It’s no secret that heat pumps are having a moment right now. With the IRA being rolled out and more awareness into the electrification of homes, you’re more likely to see heat pumps in the news. In one of his latest videos, Zack actually goes over the replacement of his existing furnace and replaces it with a Daikin heat pump.
This is wild to me. I’m seeing more and more efforts from HVAC manufacturers and they are trying different ways to market and reach customers. One marketing channel that I think is vastly underutilized is YouTube. Vy some measures, YouTube is the most popular streaming service in the United States, even more popular than Netflix. That means a ton of eyeballs are watching YouTube at any given moment. And depending on the channel and channel’s content, it’s a great opportunity for businesses to reach customers.
Here are some examples of manufacturers working with content creators to spread awareness of their products and their brands. It’s one of the reasons why I started a professional YouTube channe:l to help market and educate my customers on heat pumps, VRF, and our other products. Please like and subscribe 😉
If you watch one thing
Technology Connections is another great channel. In this video, he shows why it’s important to properly calculate the load of your home so you can choose the right sized heat pump. He also demonstrates that HEAT PUMPS WILL WORK IN COLD WEATHER!
I will shout this from the rooftops until this myth is dispelled.
What Would Happen if Every American Got a Heat Pump – I always get pumped up when I see an article on heat pumps in a major mainstream newspaper or magazine. Wired put out a piece posing the question, “What would happen if every American got a heat pump?”
It’s not a matter of if heat pumps will replace gas furnaces in American homes en masse, but how quickly they’ll do so.
