My name is Jay Torres and I’m a sales engineer based in Laguna Beach CA. I have 20 years of sales experience in the HVAC industry. My main area of work now is in heat pumps, VRF (variable refrigerant flow), and electrification.

Headshot 2019a.

I’m very passionate about the equipment I represent and educating mechanical engineers, young engineers, homeowners, building owners, etc. on the benefits of heat pumps and VRF.

If you’d like me to speak to your organization about heat pumps and all of their benefits, please reach out


Subscribe to my industry newsletter, HVAC Pulse. Each week-ish, I write some thoughts on an aspect of the HVAC industry and I share links to relevant articles that I find interesting.


You can follow me on the web, YouTube, or on LinkedIn. You can read my resume here.